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Posts Tagged ‘Antiques Weeks Media’

Woodmere Art Museum Receives Publicity Donation from Antiques Weeks Media, LLC

In Art and the American Way, Drive Website Traffic on April 24, 2012 at 5:56 pm

Philadelphia's Woodmere Art Museum

Woodmere Art Museum in Philadelphia has been selected as the recipient of a gift-in-kind by Antiques Weeks Media, the parent company of the travel website PhiladelphiaAntiquesWeek.com.  Philadelphia Antiques Week runs from April 27 – May 1.

Woodmere Art Museum is housed in an historic Victorian mansion in the Chestnut Hill area of Philadelphia. it was originally endowed by Charles Knox Smith  (1845-1916) whose intention it was “to awaken the spirit of, the appreciation of, and the knowledge of art… in the City of Philadelphia and surrounding territory.” Today, the Permanent Collection consists of more than 3,000 works of art, celebrating the art and artists of Philadelphia. And the museum school is still training artists. It’s perfect harmony between traditional and contemporary art.

Eric Miller, co-founder, along with Regina Kolbe, of Antiques Weeks Media, explained “the spirit in which Woodmere was founded align closely with the objectives of Antiques Weeks Media, whose goal it is to enrich the lives of people new to antiques and the appreciation of them. We do this by providing independent, inclusionary websites that define all aspects of specialty weeks like Philadelphia Antiques Week.”

Woodmere Art Museum will receive a year-long banner on the home page of PhiladelphiaAntiquesWeek.com, content, calendar listings and publicity on the PhiladelphaAntiquesWeek.com mobile app. Additionally, Woodmere will receive recognition in all PhiladelphiaAntiquesWeeks.com publicity.

Woodmere Art Museum’s core collection includes important paintings by such well known artists as as Edward Redfield, Daniel Garber, Walter E. Schofield, Benjamin West, Frederic Edwin Church, Violet Oakley, Arthur B. Carles, and others whose works are integral to an understanding of the times in which they were created. Additionally, Woodmere provides art training for children and adults.

Miller elaborated on the gift-in-kind to Woodmere Art Museum, saying that visitors to Philadelphia Antiques Week, which is anchored by the Philadelphia Antiques Show and the 23rd Street Armory Show, will discover Woodmere a refreshing counterpart to the shopping experience. Here, they will have an opportunity to see similar items in situ.

It is the policy of Antiques Weeks Media, whose family of travel websites includes AmericanaWeek.com, AsiaWeekGuide.com, NashvilleAntiquesWeek.com, and the newly launched ModernVintageTimes.com, to support with publicity local art institutions whose collections embody the theme of each site. For instance,  in its launch year, Antiques Weeks Media has provided in-kind support for the American Folk Art Museum’s Pass the Hat campaign, whose collection is representative of AmericanWeek.com and The New York Chinese Scholars Garden at Snug Harbor in Staten Island, which blends with AsiaWeekGuide.com

“We feel,” Miller concluded, “that new collectors will find the appeal of historic items more compelling when they experience the social side of history, such as those provided by family-oriented outings to attractions such as Woodmere.”

PhiladelphiaAntiquesWeek.com carries the complete line up of shows, lectures and  loan exhibits – such as “Bucket Brigades,” an exhibit of historic fire fighting equipment at the 23rd Street Armory Show.

The site also offers an interactive map of local galleries, the Shows, museums and other Philadelphia attractions that make the  four day event, from April 27 – May 1 – an experience for collectors at all stages.

Travelers planning to visit Philadelphia Antiques Week are invited to visit www.PhiladelphiaAntiquesWeek.com

Philadelphia Antiques Week website

Philadelphia Antiques Week website

“Brevity is the soul of …

In Uncategorized on April 1, 2012 at 1:24 pm

“Brevity is the soul of content.”

In my position as co-founder of Antiques Weeks Media, LLC, I oversee –  and provide 90% of  – the content for our family of destination websites. The blogs we post cover everything from ancient Asian bronze vessels to modern art, as well as info on local attractions and museum exhibitions.

The challenge, as with all content providers, is how to give a complete picture in about 400 words. With  Twitter, as we all know,  it’s 140 characters.   While Facebook gives you more space, you’re not likely to post a novel here. A text must get is point across is 2.6 seconds.

The heart and soul of providing content is brevity.  That requires good writing, as Peter Shankman, founder of Help a Report Out (HARO), says so often.

Good writing like good design is sleek and meaningful.  For all of you who grapple with fitting the word puzzle together, here are few thoughts …

  1. Find out how your audiences want to be reached – communicate with them through that channel
  2. Do not learn write w/txt talk. Gather your thoughts, craft your sentences
  3. Keep it on message, keep it relevant
  4. Don’t get cute; humor is a hard play
  5.  For vintage and antiques dealers, don’t go overboard on the fine details of product. You might love history but most likely your audience loves the look and the style

There are two more words that I associate with effective writing. They are Factual and Useful.

Everyone is an expert in something, so Factual should be no problem.

Useful, however, is a different story. Your content won’t get read unless it helps someone do something. That could be as simple as finding a discount parking lot near the Philadelphia Antiques Show as we did on the Shows page.

It could be as complex as engaging a reader in the back story of design, as we do on ModernVintageTimes.com.  If you’re in the complex group, keep the 5 guidelines shown above by your computer.

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