I’m pleased to announce that we’re partnering with Eric Miller of Urban Art & Antiques to increase audiences for named antiques week shows across the country. The initiative is based on content, distribution and gratification.
We begin with New York’s Americana Week.com, which comes up in January and kicks off a year’s worth of shows and commercial exhibitions. From Americana Week.com, we are branding the other weeks that so far have been comprised of multiple campaigns, each geared toward one established audience.
By trending towards a larger picture of the weeks and providing the first overview of them, ever, we will be serving the trade no one has attempted before.
We’ll be reaching out through informative content, much of it provided by the dealers and experts who join the campaign.
The website is destination oriented, even offering tips on places to stay.
We’ll be reaching out via social media, with targeted messages.
And, come Americana Week itself, a mobile app will let people on the go know where to go.
You’ll find more about Americana Week at Americana Week.com
The second round of the program is already in place as we begin to negotiate Nashville Antiques Week and you’ll find that information at Nashville Antiques Week.com
Be sure to keep up the show weeks at Twitter: @americanaweek and @nashivlleantiquesweek.
Like us on Facebook at Americana Week and Nashville Antiques Week.
To get involved as a sponsor, partner or advertiser, drop me a line at regina@americanaweek.com or eric@americanaweek.com
Both Eric and I are looking forward to making these weeks stronger than ever before.