prtothetrade

Antiques Are Green: A Trend Takes Off.

In selliing antques on June 11, 2010 at 12:10 am

The slow build to make Antiques Are Green a social epidemic may be reaching its tipping point.

Recently, when I interviewed Sandra Espinet for Latique.com Magazine (we ghost write all the content for the site), I was a little bit surprised when this designer to the stars said, “I love antiques. They are the ultimate green.”  The words came to her so effortlessly, it was clear she had said them before.

Logo of http:antiquesaregreen.org

The concept has been floated over the years in trade magazines and by dealers, but Sandy’s comment was the first time I heard anyone not in the business voice the idea.  Just today, I received a prompt from a blogger to check out the British website “Antiques Are Green.”

Antiques Are Green is the not-for- profit effort of Nigel Worboys, a British dealer, and it has been around since September.

It costs nothing to join Antiques Are Green and given the comments of high level British personalities and BBC Antiques Roadshow presenters,  it looks as though the effort has some clout behind it.

According to the website’s mission statement, creating awareness of the recyclable attributes of period furniture and fine art will open up new audiences for everyone in the trade. Since we are part of the effort to reach out to new audiences with publicity, we have been tracking the movement for a long time.  Notably, the effort to reach new audiences is ramping up on many levels.  Our client, Latique.com, for instance is growing on the premise that younger audiences just need a little casual learnin’ to get hip to the benefits of antiques.

On the other hand, Kipton Cronkite, who has been sponsoring a Young Collector’s event at the Winter Antiques Show, may have been one of the earliest marketers of the concept. On board now are Josh Wainwright, who produces the Philadelphia Antiques Show and got the retailer Anthropologie to sponsor a Young Collectors Event there last April. Maine Antiques Digest has been running a column for quite a while by Hollie Davis and Andrew Richmond on Young Collectors.

The next thing that should happen is to put the two concepts together.

Antiques Are Green + Young Collectors = Social Epidemic.

In other words, antiques are back in style.

I can’t imagine that the combo is that far away. New York  Magazine’s design issue recently touted “The New Old.”  And what a revelation it was.

New York Magazine Spring Design Issue

Wendy Goodman did a fantastic job of seeking out dyed in the wool Neo Collectors – actually it would better to call them Neo Traditionalists. Terminally hip, bespoke, and well traveled, the Neos are living proof that there is a renaissance under way.

Wendy Goodman honed in on Neo Vicotrians living on the edge of the 19th Century and making it look so cool. She featured people who are Neo Formal, Neo Country, Neo Versailles.

I was beside myself reading the issue.

Interestingly, each one of the Neos went a whole lot farther than I would have expected.  There were confessions of shopping Mongo (that’s the New York term for the fab finds you pick up off the street) and of “recycling.”  Those magic words “Paris flea markets” popped up too. (Hey, doesn’t that get us back to Antiques Are Green?)

Besides it being a fantastic issue, New York Magazine – always  first in style – must have made a lot of antique dealers feel good. Surely, it is the start of a trend. Watch the Neos come back into the market.

Between the Antiques Are Green movement, the Young Collectors and the Neo Period pieces – this could be the tipping point.

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